Fractional Product Marketing

I work with visionary founders and technical product teams to develop marketing structures that intersect with product at every step of the user journey. In this way, marketing becomes a system ingrained into your business, rather than separate from it.

The Process

Setting the foundation

  • Market Research

  • Customer Profiles

  • Visual Brand Identity

  • Communication Architecture

Go-to-Market Strategy

  • Website / UX & UI Design

  • User Journey Mapping

  • Marketing frameworks

  • Automation & Flow Designs

  • Channel Launch Strategy

Execution

  • Bespoke channel execution

  • Initial batch of content development

  • Synergy between channels